The Local Audience Network provides ready access to active, engaged consumers. Newspaper web site users are younger, more affluent, better educated, more likely to have broadband, and spend twice as much time online on a daily basis, both at work and at home. They are also much more engaged by the Internet, as shown by their significant use of the medium both for advertising and shopping information and for various types of news and other information.
Newspaper Web Site Users
| Men Women |
50% 50% |
| 18-34 35-54 55+ |
40% 49% 21% |
| College Degree+ | 52% |
| Average Household Income |
$73,200 |
| Own Home Rent/Other |
69% 31% |
| Employed | 90% |
| Excutive/Managerial Professional Technical and Sales Administrative Support Blue Collar/ Service/ Other |
15% 36% 11% 14% 14% |
| Married/Partnered Children in Household |
64% 42% |
| Hispanic Non-White |
11% 15% |
Source: 2006 Power Users Study, NAA, MORI
Newspaper Web Site Users
| Hours Online per week | 19 |
| Home High-Speed Office High-Speed |
68% 65% |
| Online Daily @ Home Online Daily @ Work |
58% 71% |
| Use E-Mail Daily | 76% |
| Check News Daily | 63% |
| Comparison Shop Online | 75% |
| Shopped Online | 91% |
| Bought Online | 89% |
Source: 2006 Power Users Study, NAA, MORI
Audience factsheet (pdf - 212Kb)